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Resume – Jan Romme

Highly skilled and results-driven e-Commerce & Marketing Director with extensive experience in online retail, digital marketing, and strategic planning. Seeking to leverage my expertise in driving revenue growth, improving customer experience, and leading cross-functional teams to contribute to the success of a dynamic organization.


  • Over 20 years of experience in e-Commerce management, with a proven track record of increasing sales, improving customer satisfaction and building platforms and omnichannel organizations
  • Strong background in developing and implementing e-Commerce strategies, including website optimization, digital marketing campaigns, and customer retention programs.
  • Excellent leadership and communication skills, with experience managing diverse teams and collaborating with stakeholders at all levels of an organization.


  • e-Commerce strategy development and implementation
  • Digital marketing (SEO, SEM, email marketing, social media)
  • Website design and optimization (UX/UI, responsive design, A/B testing)
  • Data analysis and reporting (Google Analytics, Adobe Analytics)
  • Project management and product ownership of digital products
  • Digital business development (research, requirement specifications, testing, agile development)
  • Strong analytical and problem-solving skills, with a focus on data-driven decision making
  • Team leadership; establishing and developing high-performing teams with commercial focus
  • Tech-savvy and well-rounded in use and architecture of all major platforms and technologies
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders

Professional Experience

Self-employed Digital Strategy and eCommerce Consultant (Nov 2022 – Present)

  • Help businesses grow digitally and achieve commercial goals through strategic planning and implementation.

eCommerce & Marketing Director, Convena Distribution A/S (Sep 2018 – Oct 2022)

  • Formed and implemented a new digital strategy, resulting in a turnaround for the entire company.
  • Managed marketing activities, eCommerce, EDI, online sales reporting, UX, CRO, and design.
  • Implemented new eCommerce, PIM, and marketing automation platforms, increasing online turnover by 42%
  • Automated processes throughout the company, increasing daily efficiency.

Chief Digital Officer (CDO), Lomax A/S (Jul 2016 – Aug 2018)

  • Managed all digital activities, including eCommerce, marketing, and development, accounting for over 80% of the company’s turnover.
  • Led a team of 18 FTE, 2 PTE, and MT, ensuring daily sales and traffic goals were met.
  • Developed a platform for national and international growth, resulting in a 10% annual growth in EBITDA.

Head of Online, FONA / F-group A/S (Apr 2015 – Jun 2016)

  • Revitalized digital activities, lifting the retail chain as a whole.
  • Responsible for all aspects of e-commerce, online marketing, customer experience, CRM, development, and daily operations.
  • Launched a new Sitecore 8 platform in just 4 months, resulting in a 33% growth in online sales.

E-commerce Manager, SPORTMASTER / Sport Danmark A/S ( Mar 2013 – Apr 2015)

  • Developed and executed an e-commerce and omni-channel strategy, integrating digital business with over 100 physical stores.
  • Established an e-commerce and customer service team of 12 FTE.
  • Grew yearly turnover from 0 to 100 million DKK in 2 years and increased loyalty program membership from 200,000 to 700,000 members.

E-Commerce Manager, Copenhagen Airport CPH (Aug 2011 – Feb 2013)

  • Developed a 3-year multi-channel strategy for CPH and implemented a new e-commerce platform
  • Achieved a 20% growth in online tax-free sales.

Online Sales Manager (various titles) TDC / TDC Online (Sep 2006 – Aug 2011)

Self-employed Webdesigner, We Do Web (Jan 2000 – Aug 2006)


MSc* Cand.Merc Design & Communications Mngt Copenhagen Business School (Sep 2001 – Jun 2003)

BA HA.Almen Bachelor Copenhagen Business School (Sep 1998 – Jun 2001)


  • Stable, dependable and family-oriented husband and father of 4 kids
  • Helpful and curious team player with a solution-oriented drive
  • Result-oriented and “can do”-approach with a holistic point of view